Thursday 5 May 2011

'No smoking' signs increase nicotine cravings, says study | Evening Echo

'No smoking' signs increase nicotine cravings, says study | Evening Echo




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'No smoking' signs increase nicotine cravings, says study





'No smoking' signs may be driving more people to light up, a psychological study suggests.

Scientists say the messages have an "ironic effect" on smokers that increases their craving for tobacco.

Without being aware of it, they react to the signs by thinking of and wanting cigarettes.